
Toshiaki Kinezuka
NaturaliTea, Japan
Meet Toshiaki Kinezuka of NaturaliTea, who started organic tea farming in 1976 when organic tea was unheard off. Starting off, Toshiaki had a very hard time: he was fired from the farmers’ association, and many who didn't like his practices had fun watching him have problems with pests and disease on his tea field. At first, he was producing "brown tea" instead of green tea. However, little by little Toshiaki learned how to grow organic tea. Some farmers who understood Toshiaki’s idea also switched to organic. They created a group, and eventually created NaturaliTea. Toshiaki is now 74 years old and continues to work hard in the tea fields every day.
100%Transparency
Single Farms Only
Award Winning Quality
Single Ingredients
Sustainable Packaging
Featured collection
-
2025 Great Taste Winners
Regular price From $26.19 CADRegular priceUnit price perSale price From $26.19 CAD -
Pre OrderMatcha 50g Tin
Regular price $43.50 CADRegular priceUnit price perSale price $43.50 CADPre Order -
Pre OrderMatcha Experience Set
Regular price $95.00 CADRegular priceUnit price perSale price $95.00 CADPre Order -
Matcha 200g Pouch
Regular price $120.00 CADRegular priceUnit price perSale price $120.00 CAD -
Pre OrderToronto Tea Festival 2025 Winners
Regular price $54.00 CADRegular priceUnit price perSale price $54.00 CADPre Order -
Pre Order2024 Great Taste Tea Rebellion Bundle
Regular price $30.00 CADRegular priceUnit price perSale price $30.00 CADPre Order -
Sakare Specialty Black
Regular price $15.00 CADRegular priceUnit price perSale price $15.00 CAD -
Matcha 50g
Regular price $35.00 CADRegular priceUnit price perSale price $35.00 CAD -
Alishan Oolong
Regular price $16.00 CADRegular priceUnit price perSale price $16.00 CAD
Shipping Details
Shipping Details.
Order Details
Order Details.
How can I learn more about my partner farmers?
How can I learn more about my partner farmers?.
How can I spread the rebellion?
How can I spread the rebellion?.
