Each November, as Black Friday approaches, the world braces for the surge in consumer spending, with shoppers queuing and racing to score the best deals. This expenditure is often associated with “more is more”, but at Tea Rebellion, we believe there is a better way to approach the holiday shopping surge: Green Friday.
Our mission is to honour the craftsmanship, history, and sustainability behind every tea leaf; we create an ethos of sustainability and mindfulness when it comes to the production and impact of our tea blends. This is why Tea Rebellion chooses to celebrate Green Friday instead, an alternative that encourages responsible purchasing, supporting small-scale farmers while respecting the environment.
Why does Tea Rebellion celebrate Green Friday?
For Tea Rebellion, Green Friday is a movement that stands against the frenzy of over consumerist, materialistic purchasing practices which promotes impulsivity and reckless habits. This alternative invites consumers to think about the quality, origin and impact of the products they buy instead. This celebrates values over volume and promotes products that have been made with care, originality and purpose.
Prioritising Quality over Quantity in all Aspects:
With mass production and the pushing of products, many brands may not align with sustainable values and thus take advantage of the creation of their product. Tea Rebellion takes pride in small batch, high quality teas that reflect the unique terroirs and traditions of each region. Each blend is careful curated and selected to produce the highest quality of brew.
The discounted prices during Black Friday can come at the expense of fair compensation for producers, especially in industries like tea where small farmers are often vulnerable to market fluctuations. At Tea Rebellion, we honour the fair pricing year-round, ensuring that our farmers are paid equitably for their labour and expertise. We commit to upholding ethical practices and sustaining the livelihoods of our smallholder farmers all year round.
Impact on the Tea Industry
Each of our teas have a story behind them, from the mountains of Nepal to the smallholder farms in Kenya. Knowing where your tea comes from add depth to your experience and supports the work of the farmers behind them. Green Friday encourages us to prioritise purchases that align with our values; supporting brands that champion sustainability, fair trade and transparency. Instead of seeking out deals, focus on finding products that have a positive impact on our environment and our consumerist behaviours.
This Green Friday :
By participating in Green Friday, we hope to set a standard in the tea industry and beyond. With a commitment to sustainability, transparency, and fairness, we’re working toward a future where tea is valued for its authenticity and quality, rather than its price. Through Green Friday, we want to show that tea can be a force for good, promoting practices that protect our planet and honour the farmers behind every leaf.
As the world embraces a more mindful approach to consumption, we at Tea Rebellion are proud to stand for Green Friday. Let’s make this holiday season one that uplifts people and the planet, one cup at a time.
In support of our ongoing Agroforestry and Soil Fertility projects on our partner farms, through the DIRT Charity and through our Regenerative Action Project - Shop now with 25% off and make your fav sips count!