International Tea Day 2024 - The Winds of Change in the Tea Industry

Welcome to the dawn of a new era in the tea industry as we celebrate International Tea Day 2024. The winds of change are sweeping through the world of tea, bringing with them innovation, sustainability, and a renewed appreciation for this ancient beverage. As we gather to commemorate this day, we are not just celebrating a drink; we are honouring a tradition that spans cultures. Join us as we explore the evolving landscape of tea production, the growing demand for organic and ethically sourced teas, and the impact of technology on tea cultivation. International Tea Day 2024 promises to be a day of reflection, education, and inspiration. So raise your teacup high and toast to the future of tea - to all those working in and loving tea!

Celebrating International Tea Day

Celebrating International Tea Day is not just about enjoying a cup of tea; it's a global movement that brings people together to recognise the profound impact of tea on our world. This special day, observed on May 21, is a time for tea enthusiasts worldwide to unite in their love for this ancient beverage and acknowledge its cultural, social, and economic significance.

Events and Activities

International Tea Day is marked by a myriad of events and activities that showcase the diversity and richness of tea culture. The day offers a plethora of opportunities for individuals to deepen their appreciation for tea and to understand and show appreciation for the many people and communities whose livelihoods are depending on this beverage.  It's a chance for tea lovers to explore different tea varieties, learn about the art of tea-making, and engage in meaningful discussions about the role of tea in society.

Sustainable Practices

In addition to celebrating the joy of tea, International Tea Day also serves as a platform for promoting sustainable tea production and consumption practices. By emphasizing the importance of ethical sourcing, organic farming methods, and fair trade principles, the day encourages consumers to make informed choices that support the well-being of tea farmers and the environment. 

Global Impact

Furthermore, International Tea Day highlights tea's significant contribution to addressing global challenges such as hunger and poverty. As a major source of employment and income for millions of people worldwide, the tea sector plays a crucial role in enhancing food security and economic stability in tea-producing regions. By promoting initiatives that empower tea workers, improve working conditions, and ensure fair wages, International Tea Day aims to create a more equitable and inclusive tea industry that benefits everyone involved.

Challenges and Opportunities in the Tea Industry

The tea industry is a complex and dynamic sector that continues to face a range of challenges and opportunities. One of the primary challenges is the labor-intensive nature of tea production and its far-reaching social implications. The reliance on manual labor for tasks such as tea leaf plucking not only highlights the physically demanding nature of the work but also underscores the issues of low wages and poor working conditions. This situation calls for a concerted effort to address the welfare of tea workers by advocating for fair wages, improved working conditions, and better social standards across the industry. Third party certifiers such as Rainforest Alliance, The Ethical Tea Partnership and NGOs such as Thirst are working to ensure workers rights and wellbeing in the sector.

Empowering Women in the Tea Industry

In addition to labor challenges, empowering women in the tea industry remains a critical area for development. Women play a pivotal role in various stages of tea cultivation and production, yet they often face gender-based discrimination and limited access to resources. By providing women with education, training, and leadership opportunities, the tea industry can harness their potential, promote gender equality on farms and into management positions. It is great to see this happening on two Tea Rebellion's partner farms, where some are already women lead (Jhentea in Taiwan) and others have seen women advance through the ranks into supervisor positions (Nepal, Kanchanjangha and Malawi, Satemwa)

Fair Trade Practices and Social Responsibility

Moreover, advocating for fair trade practices and embracing social responsibility are essential components for the sustainable growth of the tea industry. Fair trade principles ensure that tea farmers receive equitable prices for their products, enabling them to invest in their businesses and communities. By prioritising fair trade practices and social responsibility, the tea industry can not only drive economic prosperity but also contribute to a more ethical and environmentally sustainable global supply chain. Many third party certifications exist and help to set acceptable practices which have now become the norm (ie no child labour)

A key question of social responsibility remains unresolved in tea industry today though as it does in Coffee and other primary commodities. What happens when a supply chain incident occurs (ie for example the sexual abuse of female workers) which may threaten a tea brands reputation, yet the responsible action is to remain involved with the affected communities to address the issues to avoid a whole community suffering the economic consequences of the incident.

Technological Advancements and Innovation

Furthermore, technological advancements and innovation present new opportunities for the tea sector. From precision agriculture techniques to sustainable packaging solutions, embracing technology can enhance productivity, quality, and sustainability in tea production. By leveraging these advancements, the industry can streamline operations, reduce environmental impact, and meet evolving consumer demands for transparency and traceability.

Regenerative tea farming 

A key innovation that we need to accelerate across the tea industry (and where we are behind coffee, cocoa) is the rate of investment and learning into how the tea sector can contribute to our twin crisis and create positive contributions

From our perspective this might involve:

  • What are the big ticket items to quickly decarbonise the sector (wood, fertiliser)?
  • What carbon benefits does the tree plant and beneficial shade trees deliver?
  • What nature co-benefits (biodiversity, water and soil) can tea gardens generate?
  • Finally, how can invest in climate and nature action to see the above changes

Driving these questions forward will help benefit the tea industry at large. Please drop a note to if you would like to be involved.


While the tea industry grapples with various challenges which include labour shortage, climate change and a continued lack of transparency, it also stands at the cusp of transformative opportunities.

As we celebrate International Tea Day 2024, winds of change are blowing over the industry and we need them to blow even harder.  The tea industry needs to work together to address some of the known social and economic challenges. It also needs to come together to work with farmers - the stewards of land - to help them  decarbonise their productions and create positive climate and nature benefits through regenerative farming practices and technological innovations.