Toshiaki Kinezuka, started organic tea farming in 1976 when organic tea was unheard off. Toshiaki had a very hard time – he got fired from the farmers’ association, and many who didn’t like his practices had fun watching him have problems with pests and disease on his tea field. At first, he was producing “brown tea” instead of green tea. However, little by little Toshiaki learned how to grow organic tea. Some farmers who understood Toshiaki’s idea also switched to organic. They created a group, and eventually created NaturaliTea. Toshiaki is now 74 years old – he is still working hard in the tea fields every day.